Purchase and Enjoy These Great Academy Publications

Discover how insurance publications by The Academy will change the way you do business!

For identifying current trends and getting straight-up information to help meet the challenges of the insurance industry, Academy publications are just the resource you’ve been searching for.

The Academy features books about improving the agency’s sales and marketing efforts, streamlining performance, managing growth, and enhancing service. You’ll also find practical publications about exposures, exclusions, and coverages that belong on the shelves of every practicing insurance professional.


To purchase any of these publications click on thumbnail of the book or click “Read More”. You will then be transferred to a purchasing page.

 

Agency Fee-Based Services

Agency Fee-Based Services: How to Provide Insurance and Risk Management Services
(Also available as eBook)

Readers can learn from the interview stories how agencies are providing services to increase revenues and attract new accounts. This study offers suggestions from an expert panel…
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CSR Profile

CSR Profile: Unique Views of Insurance Customer Service Representatives, Account Managers, and Account Executives
(Also available as eBook)

The CSR Profile is the insurance industry’s preeminent source for current information on customer service representatives and other service positions..
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Dynamics of Selling

Dynamics of Selling: Audio Series

The Dynamics of Selling Audio Series helps producers to maximize their potential with street-tested sales skills. This audio series is based on the popular three-day Dynamics of Selling program…
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Dynamics of Selling: Audio Series

Dynamics of Selling: The Diagnostic Appointment (DVD)

Dynamics of Selling: The Diagnostic Appointment (DVD) was designed to help you implement the training you received while attending the Dynamics of Selling program. The DVD is a great sales-meeting and producer coaching tool…
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Decoding Exectuve Liability

Executive Liability Insurance
(Also available as eBook)

Executive Liability Insurance is a guidebook that thoroughly explains the exposure and coverage issues. The book is written by Richard (Dick) Clarke, CIC, CPCU, RPLU, a leading expert…
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Growth & Performance Standards

Growth & Performance Standards
(Also available as eBook)

The Growth & Performance Standards study provides benchmarks for comparing independent agency performance. Independent insurance agency owners use the results to compare their agency’s performance against their agency peer group…
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Insurance Essentials Handbook

Property & Casualty Insurance Essentials
(Also available as eBook)

Property and Casualty Insurance Essentials is a comprehensive guide that teaches the basics of property and casualty insurance. This guide supplies you with basic knowledge, yet it covers a wide breadth of information…
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Producer Profile

Producer Profile: Compensation, Production, and Responsibilities
(Also available as eBook)

The Producer Profile is based on a survey of over 800 P&C producers from independent insurance agencies to determine how producers are performing with respect to compensation, sales production, responsibilities, qualifications, education, and training…
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Managing Human Resources in an Insurance Agency

Managing Human Resources in an Insurance Agency
(Also available as eBook)

This comprehensive book provides the detailed information to help insurance agencies with managing their HR responsibilities. The author, Jon Persky, CIC, CPA, PHR, has drawn upon his years of teaching and consulting…
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Risk Management Essentials

Risk Management Essentials
(Also available as eBook)

Risk Management Essentials is a comprehensive guide that discusses the basics of risk management. This guide covers a wide breadth of information to form the fundamental understanding of risk management principles and issues…
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Dynamics Package

Dynamics Package

The Dynamics Package—Save $20 when you buy both! When you need practical sales reinforcement or just need to brush up on what you learned in your Dynamics of Selling course, we have the package for you. This package will help you refresh, review, and reinforce your selling skills…
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Street Smart Selling

Street Smart Selling: Beliefs, Strategies, and Management Ideas of Successful Insurance Professionals
(Also available as eBook)

Street Smart Selling helps producers improve their sales results with practical sales tips and strategies. The author, Edwin L. Lamont, CIC, CRM, used his years of experience and know-how to produce a book that presents advanced sales topics…
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Net Income Risk Management

Net Income Risk Management: How to Minimize Losses Affecting Revenues and Expenses
(Also available as eBook)

Net Income Risk Management examines the areas of net income exposures that are difficult to handle. Net income exposures are caused by the loss of use of property or loss of a key employee, and…
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The Essentials Package

The Essentials Package

The Essentials Series Package—Save $20 when you buy all three! When you need specific and practical information about exposures, exclusions, and coverages, there’s an Academy publication in this series that will give it to you—clearly, definitively, and in the most applicable manner…
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Fundamentos  de la Administración de Riesgos

Fundamentos de la Administración de Riesgos
(También está disponible como eBook)

Fundamentos de la Administración de Riesgos es una guía completa que explica los fundamentos de la administración de riesgos. Esta guía cubre una amplia base de información para formar la comprensión fundamental de los principios de la administración de riesgos y sus cuestiones…
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The Paperless Agency

The Paperless Agency: Transformation through Innovation
(Also available as eBook)

The Paperless Agency: Transformation through Innovation helps agencies that are just beginning to embrace imaging technology as well as agencies that are more experienced and technology savvy, with a need to fine tune their agency…
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Maximizing Agency Value II: A Guide for Buying, Selling, and Perpetuating Insurance Agencies

Maximizing Agency Value II: A Guide for Buying, Selling, and Perpetuating Insurance Agencies
(Also available as eBook)

Maximizing Agency Value II is a comprehensive book with over 200 pages of analysis plus a number of tables, checklists, questionnaires, worksheets, letters, tax forms, and agreements…
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Life 2

Life & Benefits Essentials, 2nd Edition
(Also available as eBook)

Updated for 2013, Life & Benefits Essentials is a comprehensive guide that teaches the basics of life insurance and benefits. This guide supplies you with basic knowledge, while it covers a wide breadth of information…
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New! Risk Manager Profile

Risk Manager Profile is based on a survey of nearly 500 risk managers and contains 10 interview vignettes of experienced risk management professionals. This new study offers a glimpse into career paths and present responsibilities… [Not included in The Profile Package]
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Zoom In on Sales

Zoom In On Sales: Target Marketing, Prospecting, and Sales Centers

Zoom In On Sales focuses in how agencies are using sales centers. Agency sales centers are a way to generate new business sales by having an organized approach to generate leads for the producers…
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Understanding the Wholesale Insurance Market

Understanding the Wholesale Insurance Market

This study provides a better understanding of the additional facilities and/or markets available to the retail agent through the wholesale agent or broker. Managing general agents, excess and surplus market, surplus lines broker…
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The Profile Package

The Profile Package

The Profile Package—Save $20 when you buy all three! When you need in-depth studies that set the standard for agency productivity, producer compensation and responsibilities, and experienced service professionals, these three volumes belong in every agency…
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Insurance Essentials Handbook

Property & Casualty Insurance Essentials
(Also available as eBook)

Property and Casualty Insurance Essentials is a comprehensive guide that teaches the basics of property and casualty insurance. This guide supplies you with basic knowledge, yet it covers a wide breadth of information…
Read More



25 Most Innovative

25 Most Innovative Agents in America
(Also available as eBook)

The 25 Most Innovative Agents in America honors agents who made unique contributions to the industry and exhibited a visionary spirit in the performance of their daily work. These individuals set themselves apart as highly productive leaders…
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Agency Disaster Planning

Agency Disaster Planning: Get Your Agency Ready!

Develop a new disaster plan or improve an existing one to handle any type of disaster. Read about the 15 personal disaster interview stories of people who endured disasters in their agencies and communities…
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